Introduction
When Brandon House Cultural & Performing Arts Center launched the Go Live series, the goal was to showcase local talent, foster community engagement, and establish a stronger digital presence. However, their YouTube channel had struggled to gain traction, with less than 6,500 total views over 10 years.
That’s where The It Girl Agency stepped in. With a strategic social media and content marketing approach, we helped Brandon House achieve a massive growth surge—tripling their YouTube views to over 25,000 in just three months, all without spending money on boosted posts, ads, or other paid strategies!
Challenges
Before our involvement, the Brandon House YouTube channel faced several hurdles:
- Low Viewership: Despite a decade of content, the channel had fewer than 6,500 views.
- Minimal Engagement: Videos weren’t optimized for discovery, resulting in low interaction.
- Lack of a Promotion Strategy: Content wasn’t reaching its full audience potential.
- Pre-Recorded Assets: A majority of the Go Live series content (interviews and performances) was already pre-recorded before I joined the project. As a result, I had limited control over production decisions or the creation of essential marketing materials.
- Limited Branding Opportunities: Due to the absence of professional photoshoots for the artists, the thumbnails (and other marketing material) were inconsistent. Some featured high-quality images, while others were phone photos submitted by the artists. This created a lack of cohesion in the overall branding.
Despite these challenges, I was able to make the most of the pre-recorded content and deliver results.
The It Girl Agency's Strategy
To revitalize the Go Live series and position Brandon House as a digital hub for local talent, we implemented a multi-pronged strategy:
✅ Optimized YouTube Content for Growth
- Researched and implemented SEO-rich titles, descriptions, and hashtags.
- Designed eye-catching thumbnails to increase click-through rates.
- Created a consistent upload schedule to train the algorithm.
✅ Leveraged YouTube Shorts for Visibility
- Produced short, engaging clips from full episodes.
- Applied trending hashtags to maximize reach.
- Used Shorts as a gateway to drive viewers to long-form content.
✅ Multi-Platform Promotion for Maximum Reach
- Repurposed video content into Reels, Shorts, TikToks, and Facebook snippets.
- Created promotional graphics, countdowns, and artist spotlights.
- Engaged with the audience during YouTube Premieres and across social platforms.
✅ Encouraged Community & Artist Collaboration
- Artists were encouraged to share their episodes, expanding audience reach.
- Engaged with fans and followers to boost visibility through comments and interactions.
The Results
Our strategic efforts delivered game-changing results:
📈 YouTube Growth
- Total Views: 25,000+ (up from 6,500 in 10 years!)
- Subscriber Growth: +64 new subscribers (from 121 to 185).
- Top Performing Full-Length Video:
📍 "Kami Renee: Soulful Live Performance | R&B Vocals & Guitar Magic" – 452 views, 5 likes
🎬 Short-Form Content Performance
- Average Views per Short: 633
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Top Performing Short Video:
🎤 "Crafty Wolf" - Drekkia Writes Live Performance – 3,374 views, 271 likes
📊 Social Media Impact
- Instagram Reels: 3,441 views on the highest-performing reel
- Facebook Reach: 464 reach on top post
- TikTok Engagement: 1,987 views on the most popular clip
🔥 BIGGEST WIN: We tripled the total YouTube views in just 3 months—organically, without any paid promotions!
Lessons Learned & Next Steps
✨ What Worked:
✔ Leveraging YouTube Shorts for visibility.
✔ Encouraging collaborative promotion among artists.
✔ Maintaining cross-platform consistency with strategic content repurposing.
📌 Areas for Improvement:
🔹 Boost full-episode viewership with stronger storytelling hooks.
🔹 Streamline artist onboarding with marketing toolkits.
🎯 Updated Goals for Next Season:
- Reach 300 YouTube subscribers.
- Double the average views per full episode to 200+.
Conclusion
The Go Live series is now a thriving digital platform for local artists, and The It Girl Agency played a key role in making that happen. By combining content strategy, SEO, and multi-platform engagement, we transformed Brandon House’s YouTube channel into a vibrant community of engaged viewers.
🚀 Looking to amplify your brand’s digital presence? Let The It Girl Agency help you scale and thrive online!
📩 Contact us today to get started.